UFC and Blockasset Announce Multi-Year Global Marketing Partnership

Las Vegas – UFC®️ has entered a global marketing partnership with Blockasset, a Web3 sports media network built on Solana. Blockasset has been named the “Official Digital Fan Interaction Partner” of UFC, and this collaboration will integrate Blockasset’s branding into major UFC events.

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This partnership enhances Blockasset’s commitment to MMA, where it already collaborates with UFC champions like Leon Edwards, Dricus du Plessis, Alex Pereira, and former champion Michael Bisping, among other top athletes.

“We’re thrilled to welcome Blockasset as our official Digital Fan Interaction Partner,” said Nicholas Smith, Vice President of Global Partnerships for TKO. “Blockasset is renowned for its cutting-edge technology and partnerships with UFC’s biggest stars. Together, we aim to elevate UFC’s digital experience for fans.”

Bobby Evans, Co-Founder of Blockasset, shared his excitement:
“This is a milestone for Blockasset. Since our inception in 2021, working with UFC has been our north star. Becoming the Official Digital Fan Partner makes this dream a reality. The partnership will unlock new access to experiences for our global community within UFC events worldwide.”

Bobby Evans, Co-Founder of Blockasset
Joe McCann, Lead Strategic Advisor of Blockasset, added: “Blockasset’s mission is to create value for fans and athletes through blockchain technology. Now, as the Global Digital Fan Interaction Partner, we can deliver innovative products that complement UFC’s brand and enhance fan engagement through Web3 technology.”

UFC Partners with Blockasset for Enhanced Fan Engagement

As UFC’s first-ever Official Digital Fan Interaction Partner, Blockasset will feature prominently inside the Octagon® during select Pay Per View events and Fight Nights. This partnership ensures Blockasset’s brand visibility to over 700 million fans across 170 countries and in approximately 975 million households receiving UFC broadcasts.

Beyond the Octagon, UFC and Blockasset will produce original content for UFC’s digital and social platforms, which reach around 266 million users globally. Creative activations will include in-arena promotions, viewer sweepstakes, VIP experiences, and a brand ambassador program featuring UFC athletes.
Blockasset will activate this partnership during UFCÒ 303: PEREIRA vs. PROCHAZKA 2 on Saturday, June 29 at T-Mobile Arena in Las Vegas.
The main event features UFC light heavyweight champion Alex Pereira defending his title against former champion Jiri Prochazka in an explosive rematch.

UFCÒ 303: PEREIRA vs. PROCHAZKA 2 will be the highlight of the 12th Annual UFC International Fight WeekÔ, which also includes the 2024 UFC Hall of Fame Induction Ceremony and UFC X, a fully interactive, two-day fan experience.

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About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), boasting over 700 million fans and approximately 266 million social media followers. The organization produces more than 40 live events annually in prestigious arenas worldwide, broadcasting to over 975 million households in more than 170 countries. UFC’s athlete roster features the world’s top MMA fighters from over 80 countries. UFC FIGHT PASS® is one of the world’s leading combat sports streaming services. UFC is part of TKO Group Holdings and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC on Facebook, X, Snapchat, Instagram, and TikTok: @UFC.

About Blockasset

Blockasset creates athlete content, provides fan experiences, and manages sports-centric products, governed by a community of sports fans, with value distributed back to its members. For more information, visit Blockasset.

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