Animoca Brands Japan launches its NFT launchpad ‘SORAH’

The NFT launchpad, called SORAH by Animoca Brands Japan, is slated to launch in the summer of 2024, according to Animoca Brands Japan, a strategic subsidiary of Animoca Brands.

SORAH by Animoca Brands Japan will serve as an NFT launchpad platform that facilitates the sale of NFTs to support projects and creators. A selection of selected NFT projects will be included, which will receive full support for marketing initiatives and sales options. Animoca Brands Japan plans to implement loyalty programs, such as NFTs, that will allow users to take advantage of a variety of benefits associated with the use of SORAH.

With the help of creative activities such as SORAH by Animoca Brands Japan, the company intends to position itself as an effective link between Japan and the international community. Through SORAH by Animoca Brands Japan, the company wants to become a Web3 gateway that better connects Japan to the globe by promoting Japanese IP like manga and anime and generating global-interest content in Japan.

Kensuke Amo, the COO of Animoca Brands Japan, has stated that the company has maintained its focus on the development of Japan’s intellectual property and content in the Web3 space since its official establishment. The launchpad will provide an additional impetus to these initiatives, thereby expediting the widespread adoption of Web3. Another chapter that keeps them engaged is the establishment of a connection between the country and the international community within the Web3 domain.

SORAH by Animoca Brands Japan will be released this year. Payments will be carried out via credit card and crypto assets. It will receive support from Ethereum and Polygon, with Metamask and WalletConnect serving as wallets. ERC-721 will be the token standard.

Animoca Brands is a top Web3 business that focuses on supporting international initiatives involving Japan’s intellectual property as well as content creators across multiple verticals.

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