CoinShares’ Meltem Demirors Says Ethereum (ETH) Narrative Has Struggled Amid Rise of Rival Layer-1s

The chief strategy officer of market intelligence platform CoinShares says that the narrative centered around Ethereum (ETH) has been hampered amid the rise of alternative layer-1 blockchains.

In a new interview on the Crypto Banter YouTube channel, CoinShares CSO Meltem Demirors says that crypto newcomers are still more likely to choose Bitcoin (BTC) over Ethereum (ETH) as their entry point to the digital asset ecosystem due to a simpler narrative.

Says Demirors,

“I think for a lot of the newcomers in this next cycle, ETH is not going to be their first entry point into crypto, and I do think that fundamentally changes the dynamics – that’s my view…

I do think Ethereum has a very complicated scaling road map, [and] I do think the Ethereum narrative has struggled…

Bitcoin has a very unique narrative – like [that] Bitcoin is digital gold [or] Bitcoin is money backed by physics, Bitcoin has a very strong narrative in my view…

I actually think that’s a very big positive for Bitcoin that makes people feel very comfortable holding Bitcoin – what I struggle with a bit more is does Ethereum have the same strength of narrative?”

Demirors says that while the Ethereum community is strong in general, it lacks the die-hard brand loyalty displayed for the top crypto asset by market cap. She also says she’s uncertain that Ethereum will be able to maintain prominence as more layer-1 (L-1) blockchains with faster, cheaper and more intuitive user experiences establish themselves.

“Can [Ethereum] maintain market share as more and more L-1s launch whether they have the SVM (Solana Virtual Machine) or compatibility with Ethereum’s EVM (Ethereum Virtual Machine) which allows you to utilize a lot of the Ethereum DApp (decentralized application) ecosystem on those newer higher throughput chains. The question is: can Ethereum preserve mindshare and market share? That’s the open question for me…

I think the Ethereum community is very strong but there are no real Ethereum maxis (maximalists) – there are tons of hardcore toxic Bitcoin maxis who are sort of like the army of Bitcoin.

Ethereum doesn’t really have that type of loyalty, I can’t really name a lot of Ethereum maxis, so that narrative loyalty, I don’t know if that’s there.”

Ethereum is trading for $2,766 at time of writing, a fractional decrease during the last 24 hours.

Generated Image: Midjourney

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