Barely a week after announcing a sponsorship deal with one of the NBA teams, Robinhood has netted another deal in the top US basketball league. Miami HEAT announced a multi-year partnership with the commission-free trading giant today (Tuesday).

Upcoming 2024-25 NBA Season

Beginning with the 2024-25 NBA season, Robinhood’s logo will appear on the HEAT’s jerseys. The HEAT will feature the fintech giant’s branding on all jersey styles, including the Association, Icon, Statement, and City Edition uniforms. The club mentioned that this will enhance the the fintech company’s visibility across its diverse platforms.

“It is no small thing to share space on the front of a HEAT jersey, and we are delighted to do so with Robinhood,” John Vidalin, the EVP and Chief Commercial Officer of The HEAT Group, mentioned. “We are committed to helping Robinhood grow their business across HEAT Nation and welcome them with open arms to the South Florida market.”

Same jerseys. New partner. Still clean.
@MiamiHEAT // @RobinhoodApp pic.twitter.com/ZLrnxRtLic

— Miami HEAT (@MiamiHEAT) September 24, 2024

HEAT merchandise featuring the patch will reportedly be available exclusively at team stores and online. This partnership now offers Robinhood an opportunity to expand its footprint in South Florida.

“Our partnership with the HEAT joins the Robinhood brand with one of the most recognizable and successful franchises in NBA history,” Michael Goodbody, Robinhood’s VP of Marketing and Communications, added. “This partnership begins in Miami but truly extends across the world. As a global company, we are growing awareness for our innovative products to millions of HEAT fans worldwide.”

Expect ongoing updates as this story evolves.

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