Telegram gaming sees NFT and user engagement boom in Q3 2024: report

According to a new report from Helika on Telegram games, engagement with NFTs and longer player sessions increased in Telegram’s gaming ecosystem during Q3 2024.

The number of unique wallets transferring NFTs surged from 200,000 to over 1 million during the quarter, per the report, with 600,000 wallets actively involved in NFT transactions within games.

Players also spend more time playing Telegram games. The report showed that average session lengths nearly doubled from 2.8 to 6.7 minutes, suggesting that improved game design keeps users engaged.

Regional data indicates a shift in Telegram’s gaming audience compared to other Web3 platforms, with 55.91% of players coming from Europe, in contrast to Asia and Latin America, where Web3 gaming traditionally thrives.

Increased engagement on Telegram games

Per the report, Catizen completed its first airdrops, distributing 34% of its total token allocation, which included 150 million tokens distributed in September 2024 alone. The airdrop increased activity, reflecting its integration into Telegram.

In September, Binance listed Catizen on the Binance Launchpool, allowing users to farm the gaming bot’s native token ahead of trading.

Like Catizen, Gamee experienced a 300% increase in volume and transactions month over month, showing more players and engagement. X Empire attracted nearly 48 million players, with 18 million connecting their wallets to engage with the game’s features.

According to the report, Rocky Rabbit had 30 million players, and Banana reached 10 million users by October. Wonton users surpassed 1 million within its first week.

However, the report also highlighted challenges faced by developers as new games flood the platform. Small development teams struggle with limited marketing budgets and attracting users. Developers are expanding game genres and introducing a wider variety of experiences, such as simulations, RPGs, and puzzles, indicating that Telegram’s gaming ecosystem is evolving beyond simple, casual games.

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