The memecoin mirage is a speculative sideshow threatening DeFi

Crypto has again been abuzz with the resurgence of memecoins, capturing the attention of both seasoned investors and newcomers alike.

Fueled by social hype, celebrity endorsements and the allure of overnight riches, OG memecoins like Dogecoin, Shiba Inu and Pepe have risen meteorically, defying logic. The wave has led to a flurry of new launches and the recent surge of Solana-based memecoins, such as BONK and Dogwifhat (WIF), has further amplified this frenzy. Memecoin marketcap reached over $60 billion in 2024, according to Galaxy Digital.

But while memecoins may seem harmless, I believe this speculative playground is detrimental to the long-term health of the DeFi ecosystem. It diverts attention and resources away from projects with real-world utility, creating a breeding ground for scams and market manipulation. The current memecoin boom ultimately undermines the credibility of DeFi as a legitimate financial system, posing resource allocation risk, liquidity risk and reputational risk.

And this speculative frenzy also reflects a deeper cultural phenomenon rooted in the internet’s love for memes. The concept of the “meme” itself, coined by Richard Dawkins in 1976, describes a unit of cultural transmission that spreads rapidly and evolves through imitation. Memecoins tap into this cultural phenomenon, transforming these digital inside jokes into tradable assets, gamifying investing, creating an environment where community-driven hype and FOMO are key drivers.

Data from Bybit reveals that institutional holdings of memecoins tripled from February to March 2024, reaching $204.8 million. Retail investments also grew by 478%. However, the speculative nature of memecoins raises significant concerns. Their value is derived solely from hype, with little to no underlying utility. This makes them susceptible to market manipulation, pump-and-dump schemes and sudden crashes — in fact, this is a feature of memecoins, not a bug.

The rise of a new class of “culture coins” centered around cultural values such as politics, brands, religion and lifestyle has the potential to be even more damaging. These coins have already given rise to a darker side of meme culture, with some developers engaging in increasingly outrageous behavior to pump their tokens. From setting themselves on fire to featuring explicit content in promotional materials, these actions highlight the serious risk of memecoins devolving into a realm of bad culture that tarnishes the reputation of the entire crypto space.

Regulatory ambiguity: A path paved for memecoins

The lack of regulatory clarity has created a fertile ground for memecoins to flourish, while ironically stifling the growth of legitimate, innovative DeFi projects.

Due to their simplistic nature and lack of any real-world utility, memecoins bypass regulatory scrutiny. They are often launched with no investment structure, relying instead on community-driven hype and organic growth. This allows them to avoid the regulatory oversight that plagues more complex DeFi projects, giving them a significant advantage in terms of accessibility and market reach.

As a16z general partner Chris Dixon aptly puts it, “It’s actually safer to release a memecoin today with no use case, than it is to launch a token that’s useful.” This paradox highlights the unintended consequences of the current regulatory approach that encourages bad behavior and bad culture in crypto.

Read the opposing view from our opinion section: Vitalik is wrong: Crypto really needs dumb memecoins

Memecoins and DeFi: A misguided focus

The memecoin frenzy has injected a surge of activity into the DeFi space.

New DEXs and trading tools have emerged to cater to the burgeoning demand for memecoin trading, and existing platforms like Uniswap have seen a significant uptick in trading volumes.

The rise of Coinbase’s Base blockchain exemplifies this trend. According to Bloomberg, the total value of cryptocurrencies sent to Base has surpassed $1 billion, with memecoins like ANIME and DEGEN dominating trading pairs. More than half a million meme tokens have been minted on Solana and Base in the last three months.

Source: DEX Screener Source: Cointelegraph

The fact that memecoin activity is high on specific alt layer-1s or layer-2s where VCs primarily hold large bags is also indicative of why this shortcut to onchain activity is actively promoted as “adoption,” and even great go to market frameworks. The memecoin trading artificially inflates overall chain activity, creating a misleading perception of high user engagement and network utility. For instance, Solana experienced a dramatic surge in transaction volume, reaching $3.52 billion in March and surpassing Ethereum. By promoting memecoins, VCs and teams can drive up transaction volumes and token prices, which can attract further investment and hype despite the lack of genuine, sustainable adoption or innovative use cases​.

This irrational narrative is even pumped by some of the saner VCs and by chad-anointed crypto investors and influencers. This risks overshadowing and undermining the development of truly innovative DeFi solutions that can transform the financial systems landscape. Misallocation of resources and liquidity is an obvious consequence.

As DeFi matures, it is crucial to shift the focus away from the speculative allure towards building real-world financial solutions — building an application layer that genuinely attracts wider user participation. This requires a concerted effort from investors and the DeFi community as a whole to move on from this frenzy. The odd Slerf now and then provides the memetic relief and vibe to the space, but is not an entire class actively supported by key voices and capital. Let’s move on.

Sri Misra is a serial entrepreneur shaping the future of decentralized finance through aarnâ protocol, an AI-crypto platform creating the next generation web3 asset management stack to democratize access to the rapidly evolving world of digital assets. As the founder of Milk Mantra, India’s first VC-funded agri-food startup, Sri championed a new-age ethically sourced premium dairy products, gaining recognition as a practitioner of conscious capitalism. His innovative work has earned global media attention and features in top business school case studies. Previously a key member of the Tata Group’s elite TAS, Sri gained international experience in London and Johannesburg and spearheaded M&A in the consumer food & beverage sector. He has segued across roles and countries, accruing significant expertise in consumer markets, finance and technology. Sri has frequently collaborated with India’s leading government policy think tank, contributing to national projects like a blockchain-based agri-stack presented to the Prime Minister. An Aspen Institute and Yale World Fellow, Sri continues to drive economic innovation while pursuing his passion for the high altitude outdoors, seeking to scale new peaks.

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