VET News: Transforming Sustainability Actions into Value: X-2-Earn Apps and VeChain’s Approach to a $16 Trillion Market

• X-2-Earn apps are VeChain’s approach to a potential $16 trillion tokenization market. They allow users to earn B3TR tokens for their small everyday actions towards sustainability.
• Any dApp can apply to join the VeBetterDAO ecosystem and would become eligible to receive funds from the next allocation round.

Sustainability is a thriving market, with some studies valuing the sector at $16.5 billion last year and projecting that it will hit $90 billion by 2032. But beyond the mere industry numbers, sustainability determines the future we leave for the next generation, and it encompasses every little action we undertake daily.

VeChain has emerged as the leader in blockchain-led sustainability, underpinning a thriving ecosystem of dApps that reward users for their daily contributions toward making the world more sustainable.

Essentially, sustainability is any action we undertake to meet our needs without compromising the ability of the next generation to achieve its own. This spans from small day-to-day actions, such as recycling a tin or glass can, planting a tree, and using paper straws.

As VeChain noted Monday, the challenge with sustainability is that the value of your small actions goes unrealized and is not recorded or rewarded.

How are X-2-Earn apps solving a multi-trillion dollar challenge?

Right now, every sustainable action you take, from recycling a tin can to improving your personal health, has a small economic impact that isn’t recorded or rewarded.
The value of those actions – your value – goes… pic.twitter.com/Ek0ikmVJzz

— VeChain (@vechainofficial) August 12, 2024

This is changing, however, and VeChain’s VeBetterDAO is leading the new wave of blockchain-powered incentivized sustainability. As we reported, VeBetterDAO launched its mainnet six weeks ago.

The VeBetterDAO ecosystem comprises innovative applications that reward users with tokens for diverse actions. If you enjoy a cup of coffee in the morning, you can get rewarded by Mugshot for choosing a reusable cup; making eco-friendly choices at your local grocery store can get you rewarded on GreenCart; joining in on a local cleanup exercise over the weekend gets you B3TR tokens on Cleanify; and choosing to audio-stream your favorite book on the Non-Fungible Book Club can earn you rewards as you play your part in reducing the global print industry’s waste.

All these dApps fall under the X-2-Earn umbrella. In this case, the X can stand for any action that contributes to the global sustainability drive. For instance, in Charge-2-Earn, electric vehicle drivers get tokens that they can redeem when charging their cars. VeChain has partnered with Tesla on this initiative, which is the global leader in EV technology.

VeChain seeks to make the B3TR token issuance even more transparent by backing up the transactions on-chain. This is in line with a proposal by Dudoso, a community member who proposed last month that all VeBetterDAO dApps be required to implement a transparent tracker documenting how they reward B3TR tokens. As we reported, this was the first-ever community proposal on the VeBetterDAO ecosystem.

“This approach is helping the Better ecosystem unlock new forms of liquidity, generating a TVL that is the realisation of the $16 Trillion tokenisation market,” the VeChain team says.

Meanwhile, VET trades at $0.02278, dipping 2.3% in the past day for a $1.868 billion market cap.

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